Client Relationship Management Process (not "just" CRM)
We have come across many luxury brands who are experiencing inadequate information management throughout their operating structures especially missing a link between stores and head office. The lack of an appropriate central strategy, process and information system for capturing the value of clients (and potential clients) leads to a "leakage" of vital data that could be useful for communication and enhance client engagement.
In the last decade, global brands expansion is getting faster and faster. Consumers are changing and therefore brands must be flexible. Our experience shows that, unless a proper process of capturing data is in place, critical client information is under-utilized and opportunities are missed.
We have a strategy to capture and maximize both TLC and local clients, and to devote them a tailor-made system. We believe strongly that CRM is a vital marketing strategy, not "just" a piece of software.